Enthusiasts of Bring Me the Horizon, an English rock band that was fashioned in Sheffield in 2004, can now get their palms on personalised products thanks to a new collaboration with Spotify.

To get the day-driver shirts, people can join their Spotify account with the ‘Amo in Color’ web site wherever the system takes advantage of “Spotify data to produce unique T-shirts centered on fans’ listening behaviors.” This facts is then matched versus the level of audio and power from the preferred six tracks to develop a distinctive shape that demonstrates the listener’s unique new music preferences and tastes.

This hyper-individualized goods is just one of many illustrations of the audio streaming platform’s ventures to have interaction authentically with people to boost manufacturer loyalty.